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Black Friday Deals Online launched in September 2015. Black Friday Deals Online is the leading dedicated Black Friday UK website for consumers and businesses in the UK.

We connect consumers to retailers who are participating in Black Friday. We do this through our website, social media channels, email, app and offline advertising.

Following the Black Friday in-store frenzy in 2014 consumers are now increasingly going online instead to shop for bargains.

Black Friday Deals Online has become the leading dedicated website for these consumers and we expect to continue to grow this year.

What happened during Black Friday UK 2016?

  • £1.23 bn Online Sales – Black Friday Only. – Source: IMRG
  • “It was the biggest ever week in John Lewis's trading history, and also included our biggest ever day on Friday 25 November,” said a John Lewis director Dino Rocos.

What to expect for Black Friday UK 2017?

In 2015, we saw a slow moving trend towards a Black Friday Week as retailers were offering Black Friday deals throughout the week, not just on one day. However in 2016 we saw this becoming even more than just one week, with some retailers opting to stretch the event over a period of two weeks.

According to Ecommerce consultancy Salmon November will see a record £20bn spent online and will overtake December as the year’s peak trading month.

How can we help?

To find out how we can help you reach eager consumers looking for Black Friday Deals, please get in touch.