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Black Friday Deals Online launched in September 2015. Black Friday Deals Online is the leading dedicated Black Friday UK website for consumers and businesses in the UK.

We connect consumers to retailers who are participating in Black Friday. We do this through our website, social media channels, emails and newly launched Android app this year.

Following the Black Friday in-store frenzy in 2014 consumers are now increasingly going online instead to shop for bargains.

Black Friday Deals Online has become the leading dedicated website for these consumers and we expect to continue to grow this year.

What happened during Black Friday UK 2015?

  • £1.1bn Online Sales. – Source: Experian IMRG
  • Black Friday 2015 was Amazon’s biggest sales day ever in the UK with more than 6 million items ordered. – Source: Press Association
  • John Lewis recorded their highest ever sales week during Black Friday Week generating £187.7m. – Source: Guardian
  • £82 Average Order Value. – Source: IBM Watson Trend.

“2015 has been another massive year in terms of consumer spending, but what the Index reveals is just how dominant the online channels have become. In just two years Black Friday has shifted from a high-street event to an online one, with retailers extending their discounting over a week, rather than a single day. We also saw mobile confirm its role as a primary shopping channel, providing consumers with an unprecedented level of convenience. In 2016 I’m confident we’ll see this influence increase even further with mobile representing over half of all sales made online.” Alex Smith-Bingham, Head of Digital, Capgemini.

What to expect for Black Friday UK 2016?

Last year, we saw a slow moving trend towards a Black Friday Week as retailers were offering Black Friday deals throughout the week, not just on one day.

Black Friday is becoming a week-long event and has been predicted by eCommerce consultancy Salmon, who correctly predicted 2015 would exceed £1bn in sales. Salmon predict this Black Friday Week will generate £5bn in online sales.

How can we help?

This year we are expecting to see over 500,000+ visitors to our website over the Black Friday week to our website and app.

To find out how we can help you reach eager consumers looking for Black Friday Deals, please get in touch.